Every wardrobe deserves a statement piece — and for us, that’s a great jacket. The story of SJackets began with a simple desire: finding the perfect jacket that combined quality, style, and value. When my friends and I set out to buy one for ourselves, we quickly realized how difficult that search really was.

On one hand, there were luxury brands asking for sky-high prices — paying over $1000 just for a name. On the other, fast-fashion options looked good for a season but didn’t last long enough to be worth it. There had to be something in between.

After researching the market, we discovered the problem wasn’t just the materials or craftsmanship — it was the system itself. The long chain of distributors, wholesalers, retailers, and flashy marketing campaigns meant that customers were paying for everything except the jacket.

We knew we could do better. And that’s how SJackets was born.

Our mission was clear from day one: to make high-quality, fashion-forward jackets accessible to everyone who loves style as much as we do. By designing and manufacturing in-house, selling directly to our customers, and eliminating unnecessary middlemen, we’re able to offer premium jackets at honest prices.

Every SJacket is made with passion and precision — because we know that feeling of slipping into a perfectly crafted jacket. It’s more than fashion; it’s confidence, comfort, and identity.

We believe everyone deserves that feeling.

— Umer Sheraz, CEO & Co-Founder